These days, everything revolves around the online world. Things can happen instantly in the palm of your hand with just a few clicks of a button: you can order food, shop in your pyjamas, look for jobs, connect with others from across the globe, and much, much more. This is the very reason why building an online presence for your business is vital. So, is your business online? Here are a few reasons why you should build your online presence.
Everything is Accessible
As I mentioned above, everything is accessible online these days, and people generally like to do their research into something before investing their money into it. Guess what, if your business isn’t online, you miss out. Say someone has a formal coming up and they’re looking for hairstylists and makeup artists to help them achieve their perfect look: they’re going to jump online and search for local businesses. To attain more business, you need to be out there for potential customers to see
Helps your Business Brand
Having an online presence can enhance your business brand and brand mission. You may have things like logos and business cards, but an online presence such as a website or social media is a great way to keep in touch with your customers and interact with them. If actively utilised, this can help with your brand’s image, connecting with potential customers, and the way your business is portrayed. Plus, there are many social media platforms to increase your customer reach and connect with your audience.
Other Things to Consider When Building your Online Presence
As mentioned in the previous point, your online presence will help define your business brand and mission. Elements such as a logo, brand colours and aesthetic can be incorporated underneath the definition of branding, and are an integral part of any business, no matter how small (see more here). These elements are all important to consider when building your online presence. Your photos and posts on Facebook, for example, could include your brand colours, fonts and general aesthetic to portray your business brand consistently through social media.
Ideally, a website would be the best way to incorporate your brand as you can tailor these specifically to your needs, and is a great way to keep that brand cohesiveness. However, if you have only established a small business that you feel doesn’t require the cost and maintenance of a website (these could include home based side business such as make-up and beauty salons), social media can work wonders for your business. Social media platforms such as Facebook are excellent for engaging with your audience and building rapport. Your branding should extend to your social media accounts wherever possible. Facebook is great for this with a cover photo to accompany your profile picture.
An online presence will work wonders for any business type. You can reach millions of people with the touch of a few buttons in the comfort of your own home, and incorporating your branding into your social media accounts will strengthen your business. Where is your business online?
